Welcome To Charm Growth

A weekly snacking on the TALENT moves & team decisions that grow revenue and protect your runway. Built for early stage startup founders, CEOs, & business leaders who can't afford to get it wrong.

READ THE LATEST LIFE CHANGING GROWTH ARTICLES

Hiring

May 14, 2026

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7 min read

How to hire a sales team for a fast-growing startup (a founder's playbook)

Bill Achola

Hiring

May 13, 2026

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4 min read

5 Backlinko tips to help your startup attract top talent

Bill Achola

Retention

May 11, 2026

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9 min read

Taplio alternatives that drive business Growth for your startup business

Bill Achola

Startup

May 10, 2026

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4 min read

Why every woman founder should know about the Assist newsletter

Bill Achola

Branding

May 3, 2026

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5 min read

How employee branding on LinkedIn can double your startup growth reach in 90 days

Bill Achola

Startup

Apr 17, 2026

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3 min read

Here's what entry-level employees actually need to execute faster inside your startup

Bill Achola

Hiring

Apr 14, 2026

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3 min read

The talent strategy behind fast-growing companies

Bill Achola

Hiring

Apr 10, 2026

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2 min read

A simple guide to building a talent strategy that works

Bill Achola

Hiring

Apr 5, 2026

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6 min read

How my 8-step hiring system delivers real business results

Bill Achola