Today I want to show you a new strategy that you can use to hire the right GTM talent for your role in your startup.

It's a strategy that I saw Matt Gray, the founder of FounderOS.com, use to hire someone he could work with.

It's a strategy used by so many founders when they're looking for people to work with.

For example, see the role below that I received from Matt Gray, I'm one of his subscribers, and I can tell you it's a strategy that can help you get the right talent for your business.

So which strategy is this that I'm talking about?

Creating a newsletter based on what you offer, using the best platform for it Beehiiv.

I bet you're wondering why Beehiiv and not another newsletter alternative like Substack.

It's because I've seen how other founders are using it to get good talent as well.

I'm using it personally, and when I'm looking for someone to work with me, I'll use the same strategy.

I'm not saying other newsletters are bad or not okay just from my experience, Beehiiv can catapult your business.

You can still use other platforms; it all depends on what your needs are. Below are a few examples of people using Substack to leverage their readers:

Lenny is the founder of lennysnewsletter.com. After leaving Airbnb, he started his newsletter.

Say he's looking for someone to work with in the PM field he'll get great candidates since he has a solid readership of highly interested readers.

Newsletter.pragmaticengineer.com is another popular newsletter, started by Gergely Orosz. It has a huge readership of software engineers. Imagine if he decided to hire from his email list, he'd definitely find some seriously talented people.

So you can see other platforms work great too. And without being biased toward Beehiiv, I've seen quite a good number of people use it successfully.

A good example is The Growth Espresso they have a whopping 100,000 subscribers in the ecommerce space, and as you know, that kind of subscriber count is very hard to achieve in ecommerce.

The second one I've found more interesting is Insights.ultimatetools.pro, started by Giovanni Fabris. He has 30k+ subscribers in the marketing niche, and the platform he uses is Beehiiv.

So, as a tech founder, how can you use Beehiiv as your talent growth pipeline? When hiring a talent specialist or HR person, some of the skills you need to make sure the person has are:

For example, let's say you're the CEO of OnlyFans, the person you're hiring should have the following skills:

As a CEO, put together a small group of employees who will come up with ideas for content creation and strategies for attracting readers to the newsletter.

This group is important because they're the people on the ground, and they'll have a better chance of knowing what's working and what isn't.

Once they create content and you've reviewed it, you need to start posting so it can build early traction.

As you grow, additional people on your team can become authors too. Beehiiv has that multi-author functionality, allowing different authors to publish content.

To take it a notch higher, you can promote using LinkedIn as a founder-led strategy, this will show readers the seriousness of your mission, and people will start subscribing to your newsletter and referring others.

A good example of a founder-led content strategy is Clay.com.

The CEO and top leadership use LinkedIn to write content, which has led to increased readership on their site and LinkedIn especially favors founder-led content right now, so take advantage of it.

Once you've built a list of readers on your newsletter, it gives you the opportunity to start building a high-value pipeline of talent you want to recruit.

Any moment you have an open position at your startup, you can announce it on your newsletter, and you'll attract the right people to work with you saving you the hiring costs you'd otherwise pay to an external recruiter, plus advertising fees and outreach costs.

As you can see, if the platform is used well and executed the way I've just described, it can be a big opportunity for your business.

Beehiiv has made it easy even for non-technical people to design a newsletter without complications, so hiring a designer shouldn't be something to worry about.

What I'd recommend is starting with their 30-day free trial to see if the platform works for you but I know from experience that even before you reach day 15, you'll already like the platform.

In terms of pricing, their first plan is free with a cap of 2,000 subscribers, but once you surpass 2k subscribers, you'll start paying a monthly fee of $43 per month.

Compared to Substack, I'd say Substack has its advantages too.

The main thing I don't like about Substack is that if you want your own custom domain, you have to pay $50, which is expensive for people just starting out.

Another disadvantage is that they take a 10% cut of the income you make which is understandable, but compared to Beehiiv, which doesn't charge a cut but only a monthly fee (which might get expensive in the long run), it's a trade-off.

That said, when it comes to customization, branding, and ease of use, Beehiiv is the best.

You need to be intentional when coming up with strategies for getting the right talent.

Don't let the cost eat into your budget just come up with a plan and execute it the way I've outlined above.

If you run into any challenges using this strategy, let me know in the comments or reach out to me directly.

Have a happy talent strategy day!