B2B STARTUP PEOPLE STRATEGY
Your next revenue milestone
starts with the right people.
I'm Bill Achola, with 12+ years building and scaling teams for high-growth companies. I help B2B founders turn talent into a revenue engine that drives business growth.
12+ Years in HR & people strategy | 6,000 Staff scaled across Kenya & Uganda | 90% Retention rate achieved at Komaza |
MY CAREER JOURNEY
In 2009: Customer service where it all began
Learned the fundamentals of serving people well and resolving problems at the root. This grounded everything that came after in genuine empathy for both employees and customers.
In 2011: 10 years in HR scaling from startup to institution
Joined a fast growing startup and helped grow it into a 6,000-strong organisation across Kenya and Uganda. A decade spent learning how people strategy directly drives company growth.
In 2022: Talent industry mastering retention & GTM hiring
Moved into a talent-focused role where I developed and tested the GTM hiring frameworks and retention strategies I now bring to B2B founders.
In 2024: People manager established service company
Currently leading people operations at a fast-growing service company still in the trenches, seeing what works in real time.
HOW I WORK WITH YOU
(01) Start with your revenue model
I work backwards from how your startup generates revenue. Understanding your growth engine tells me exactly what talent profile will move the needle and who to hire first.
(02) Build your GTM hiring strategy
Together we define the roles, hiring criteria, and job descriptions that attract people aligned with your revenue goals not just anyone who can fill a seat.
(03) Lock in your retention strategy
Getting the right people is half the work. I'll help you build the systems and culture that keep your top performers because turnover is a silent revenue killer.
WHAT I OFFER
GTM Hiring Strategy Hiring aligned with your startup's revenue growth not generic job filling. | Retention Strategy Keep your best people longer and reduce the cost of constant rehiring. | Job Description Creation Your talent journey starts here. A weak JD means the wrong applicants every time. |
REAL RESULTS
Bridge International Academies Grew the workforce to 6,000 staff across Kenya and Uganda from a startup to a fully established institution. People strategy was at the centre of every stage of that growth. |
Komaza Achieved a 90% staff retention rate, driving measurably higher productivity and significantly strengthening the employer brand in a competitive talent market. |
Ready to make your team your biggest revenue asset?
Book a free 60-minute revenue talent strategy call. We'll look at where your startup is generating revenue and map out exactly what people strategy will help you grow faster.
Book a 60-min call: calendly.com/billachola
Email me: [email protected]
Reach out on my LinkedIn: linkedin.com/in/billachola

